Whether you have studied about TikTok or not, it’s considered as the most searched platform on earth for 2021. Therefore, it shows that working on TikTok marketing can help your Businesses or services to boom to the highest and quickest.
Yes, you have heard the right thing; TikTok is the platform that has to break the record of Google as well.
18 to 24 years of age of users based on the TikTok platform are almost half, which makes nearly 43%. So, it would be not wrong to say that most of the users that are based on TikTok are younger.
In general, there is a huge opportunity with these statistics that you would consider from this platform.
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On top of that, more than 24% of the users mentioned above are female. So, anyone providing services or products relevant to females will get a breakthrough.
Different Types of TikTok Ads:
The TikTok ads are based on Different Types that can easily cater to the needs of any service type that is planning to sell products or services within the platform.
So, let’s discuss those ad types in the below sections.
The Image ads contain the ad text, app/brand name, and images. The recommended resolution for the ad is around 1200 * 628px.
Here, you need to understand that less than 500KB is suggested to upload for the image ad. Moreover, the PNG and JPG formats are applicable for the same ad type.
With the help of the TikTok ad manager interface, the in-feed services ads can easily be created.
You can easily target your desired audience through this ad and embed it in Video Format.
If you have used the TikTok platform, you will see the auto-play video ads that come on the For You section. Yes, these are the type of ads applicable to create or manage through the In-Feed ads.
The TikTok News apps Family or TikTok itself, you can create video ads or both of them. On the For You Feed, you can play these video ads for 5 seconds to 1 minute. It all depends upon selecting the time threshold;
However, it would be between the mentioned time. You can use Ad text, App/Brand name, Display Image, and the video itself on the video Add.
If you are looking for in-app advertisement solutions, the Pangle ads will be the ones that can cater to you in the best way.
In simple words, you can place these types of ads with the help of the TikTok Audience network, which is quite amazing to grab more attention.
Let say you are an advertisement Company like us; the Spark Ads would be the one that can help you out to bring results for the others.
It simply allows you to provide the maximum amount of organic traffic over your Content, the ads can be run through your own TikTok Account, or you would also do it for others by using their accounts.
Compared to other ad formats, the Spark ads are the ones that offer more than 24% positive results, and the engagement rate of these ad types is more than 142%, which is quite lucrative.
Top View ads:
You would see the Full-Screen video ads on the TikTok account that can play for around 5 seconds to one minute.
These are the Ad types that can run through the Top view ads. These ads’ lead generation and engagement are amazing to consider for your Services or products.
You can include unique captions on up to 10 images, and the captions can be put differently on each ad.
These ads types are the Carousel ones that usually show on the News Feed section of the Platform.
Benefits of TikTok Advertisement:
Right Target Audience:
If we specifically talk about TikTok Users, they are categorized in different ways. In other words, every person following somebody is relevant to what a TikTok star is doing.
Some of them are dancers, musicians, or actors, while the others talk about Tech or different other things.
In this way, you can easily target the right audience through ads that can generate the highest amount of leads to you, which is tremendous.
Audiences are everywhere:
With the TikTok advertisement, you are good to select whatever geographical location you want. The best thing about TikTok popularity is that it has the same response everywhere. Over 150 countries are using the app, and the outcome on each location is pretty the same.
Therefore, you have a more substantial chance to market the audience anywhere globally.
More than 1 billion peoples are available on TikTok, and it’s something that you need to consider for the positive and best thing. The TikTok app is among the top useable apps in the world.
Therefore, all these statistics tell that you have a lot to consider from this app based on its audiences.
In other words, you have more chances to consider that can bring positive outcomes.
Right now, you will not face any saturation based on the Audiences available on TikTok. Still, there is no major drawback of audience understandings in the TikTok app, which makes a huge chance for the advertisers to get the most out of it. In the future, it may saturate, but there are no signs right now.
How to Set Up Tiktok Advertisement?
You need to follow Some Important Steps to Run a TikTok Advertisement. So, let’s discuss them in the below sections.
Create ads Account:
First of all, you have to create an ad account on TikTok. For that, you would need to go on the Home page section, and there you will see the Create an Ad button.
Create Ad Campaign:
After creating an ad account, the next step will be to create an ad campaign. This step will allow you to make the ad as per your needs to target the audience. All you need is to hover to the ads dashboard. From there, you can go to the Campaign tap and then click on the Create option.
In the Campaign, you need to select the object, which would be the ultimate need of your ad creation. You can choose the given options like App install, conversion, traffic, etc.
After that, you have to set up the Budget, which is mentioned in detail. Set up the amount you need to spend and divide it based on your preferences.
Target the Audience:
The third step will target the audience and put essential details and the placements. In this step, everything you will perform would be based on what type of audience you need to target, including entering the details and many more.
Controlling The Budget:
The Next step would be to Control the Budget. After performing the above steps, you can now choose the budget. The budget section depends upon your needs.
Yes, you can select a goal and spend the money based on that.
Design The Ad:
Based on your ad Type, you have to design it properly. Remember, the best-designed ad can convert with the highest chances.
Therefore, you shouldn’t perform this step randomly. If you want to hire a professional editor, you need to go for that. Whatever looks good, it turns out to be sold with the highest possibilities.
Consider all of the optimization tactics for the ads in this step. Whatever looks good to you should be adapted in the ads. So, you can convert it pretty well.
The CTA or Call to action depends on how you have optimized the ad. Therefore, you need to do it with the best you can.
How Should you Create a TikTok ad?
TikTok advertisements have their own set of benefits not considered in other Social media platforms. Therefore, it has to be done with pure experience and better decision-making abilities. As a business owner or service provider, it would not be as easier for you to do the whole thing. Therefore, you must need the help of an expert.
JahaSoft Ltd is the platform that can help you out regarding your TikTok advertisement needs.
JahaSoft is a Software Company providing services to businesses and service providers all over Pakistan and other countries. It has experienced marketing-related persons who have been working in Paid advertisements for a long time. Since you have to spend money to get clients, hiring them would be a better opportunity.
TikTok is a new platform whose marketing capabilities are known to very few Marketers depending upon their experiences. Luckily, JahaSoft is among those marketing companies that can do your best based on your interest.
Even the TikTok relevant Marketers are available in the Company that can put all of their experiences and studies relevant to the TikTok ads to bring you the right outcome.